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New campaign to check out banking competition

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A new campaign begins today to encourage Australians to check out the banking alternatives available to them, including Australia's mutual banks, credit union and building societies.

"The current banking debate has started the conversation about alternatives to the big 4," South West Credit CEO David Brown said.

"There are 80 mutual banks, credit unions and building societies that offer a strong and safe alternative and who already serve 4 million Australian customers.

"These customer-owned banking institutions offer home loans, credit cards and everyday banking accounts.

"Customer owned banking has $104 billion in assets and invests healthy profits back into the community and into investment in better products and services.

"We encourage Australians to visit and Check Out the Competition website to learn more about the customer owned banking alternative.

Customer owned mutual banks, credit unions and building societies:

  • Are all Authorised Deposit-taking Institutions (ADIs), just like the big 4.
  • Bring a fundamentally different model to the market, a model where customer interest always comes first.
  • Have market-leading customer satisfaction ratings, highly competitive pricing and community focus.

"We hope Australians will check out the competition and like what they see. To find out more visit".

Customer Owned Banking Association is the industry body for credit unions, building societies, mutual banks and friendly societies.  See

This information is brought to you by South West Credit, Warrnambool's Home Loan Centre  


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